Look and Feel

There are many ways to lay out a Sales CV, each as individual as you are. Creating your personal CV Template is very simple, because that is what a CV needs to be simple, clear and easy to read.

You may be tempted to stand out by doing something creative, I would suggest you avoid the temptation. What you think is exciting and creative, an employer may consider silly or gimmicky. Stick to getting the information you need to get across in a clear way, making it easy for anyone reviewing it to get to know you.

You may also be tempted to use CV templates, they can be a good guide. But do you want your CV looking identical to many others?

Some basic rules

Keep it simple - don’t get carried away. If you are spending more time on the CV design / presentation than the content you probably have it the wrong way round.

White Space is your friend - If your CV is solid text from top to bottom, left to right it will not be pleasing on the eye and is unlikely to be approached in a positive way by employers.

Fancy fonts / typefaces don't work - Test you font on the screen and on paper. It must be clear, easy on the eye, and easy to read. Remember it could be the 30th CV read that day.

Don't make your font too small. - Reducing your font size to fit more on the page will not win friends. It makes it harder to read and frustrates those reading it. 12 point Times or 11 point Arial would be a good starting point.

Complex tabs and columns - They may help your CV look great on you computer, but what if the person reading / printing it has different settings. I have tried to de-cipher many 15 page sales CV's where the column settings have gone wrong, employers may not have the patience to stick with it.

Use your language - It is tempting to use lots of words and phrases that make you look good. This is fine until you get an interview and the interviewer feels like they are interviewing a different person. Use language you are comfortable with and are happy using every day. Take a look at Buzzwords and Useful Phrases for some inspiration if you need it

Use your space wisely - Personal details can be on one or 2 lines instead of formatting like a formal letter. Fancy headings waste space. Think about what you are putting in, is it worth the space it is using.

Above all your CV design should help it sell you, it should look professional.

Now you have a design in mind, you really need to consider the Sections.

Other areas in this section

  • CV Basics
  • Your CV
  • Sales CV
  • Look and Feel
  • Sections
  • Order
  • Useful Words
  • The I Can Sell Zones

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