The Buying Process

What emotions are displayed by buyers during the sales process? By understanding these emotions, and walking your customer through them you are effectively managing the buying process.

Resistance

I’m busy, why should I listen to you

Suspicion

Are you selling something, why should I trust you

Consideration

I am important, consider my needs

Fulfillment

What are the facts, what do they mean to me

Evasion

What’s the catch, why shouldn’t I buy

Indecision

Shall I, Shan’t I

Commitment

I Approve

By understanding this process we can ensure we are not only aware of but are also controlling the customers sales experience.

The professional sales person understands the sales process and uses their knowledge, skill and judgment to deliver results by better understand and meeting the customers needs

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Next is an overview of the Sales Structure

Areas within the skills section;

  • Why do we buy
  • Buying Process
  • Sales Structure
  • Prep & Plan
  • Intro
  • Opening & Needs
  • Fact Find
  • Needs Analysis
  • Selling
  • Closing
  • Objections